Privacy Policy — How 7u71 Protects Your Data
At 7u71, we take the privacy and security of your personal information seriously. This Privacy Policy explains precisely what data we collect, why we collect it, how it is stored, who it may be shared with, and what rights you hold as a player on Bangladesh's premier online casino and sports betting platform.
Your Data. Our Responsibility.
Six Core Commitments to Your Privacy
End-to-End Encryption
Every connection between your device and 7u71's servers is protected by industry-standard TLS/SSL encryption. Your personal details, payment credentials, and session data are never transmitted in plain text — encrypted at every point of transit and at rest in our secure data stores.
Minimal Data Collection
7u71 operates on a data minimisation principle — we only collect the personal information that is strictly necessary for account operation, payment processing, age verification, and legal compliance. We do not harvest data for resale or build advertising profiles on our players.
No Third-Party Ad Targeting
We do not share your personal data with third-party advertising networks for targeted advertising purposes. Any analytics tools employed by 7u71 are configured to anonymise user data before processing and do not create persistent cross-site tracking identifiers tied to your identity.
Secure Payment Data Handling
Payment method details — including your bKash, Nagad, Rocket, or bank account information — are handled exclusively through encrypted, tokenised channels. 7u71 never stores full mobile wallet PINs or full bank account numbers on its own servers. Payment data is processed via certified payment intermediaries only.
Your Right to Access & Erasure
You have the right to request a complete copy of the personal data 7u71 holds about you. You also have the right to request correction of inaccurate data and, subject to legal retention obligations, deletion of your data upon account closure. All data requests are handled within 30 days of receipt.
Marketing Opt-Out Respected
You may withdraw consent to receive promotional communications from 7u71 at any time — either by using the unsubscribe link in any marketing email or by updating your communication preferences in your account settings. Opt-out requests are processed within 48 hours and are permanent unless you re-subscribe.
Data We Collect
7u71 collects personal data from you in two primary ways: information you provide directly when interacting with the platform, and information we collect automatically as you use our services. The categories of data we collect are set out below, together with the reason each category is collected.
Information You Provide Directly:
- Registration data: Full name, date of birth, email address, mobile phone number, and account password when you create a 7u71 account.
- Identity verification (KYC) data: A copy of your National ID card (NID), passport, or other government-issued photo ID; a selfie or liveness check image; proof of address (utility bill, bank statement); and, where required, proof of payment method ownership.
- Financial data: Your mobile wallet account number (bKash, Nagad, Rocket, Upay) or bank account details (BRAC Bank, City Bank, Dutch-Bangla Bank) as submitted in the cashier for deposit and withdrawal processing. We do not store full wallet PINs.
- Communications data: The content of messages sent to 7u71 support via live chat, email, or any other channel, including support tickets, complaints, and feedback submissions.
- Responsible gaming declarations: Self-declared information you provide when setting deposit limits, cooling-off periods, or self-exclusion requests.
Information Collected Automatically:
- Device and technical data: IP address, device type and model, operating system version, browser type and version, screen resolution, and time zone setting.
- Usage and behavioural data: Pages visited, games played, session duration, bet amounts, game outcomes, bonus activations, navigation path through the platform, and timestamps for all significant account events.
- Cookie and tracking data: Session identifiers, authentication tokens, and analytics data collected via first-party cookies. See Section 4 for full cookie details.
- Geolocation data: Country and city-level location inferred from your IP address for fraud prevention and regulatory compliance purposes. We do not collect precise GPS location.
| Data Category | Examples | Legal Basis |
|---|---|---|
| Identity Data | Name, date of birth, NID number | Legal obligation (KYC/AML) |
| Contact Data | Email address, phone number | Contractual necessity |
| Financial Data | bKash/Nagad wallet number, bank account | Contractual necessity |
| Technical Data | IP address, device ID, browser type | Legitimate interest (security) |
| Usage Data | Games played, bet history, session logs | Contractual necessity & legitimate interest |
| Marketing Data | Communication preferences, promo responses | Consent |
| Responsible Gaming Data | Deposit limits, self-exclusion records | Legal obligation & vital interest |
How We Use Your Data
7u71 uses the personal data we collect solely for the purposes described in this Privacy Policy. We do not use your data for any purpose that is incompatible with the reason it was originally collected. The primary purposes for which we process your personal data are as follows:
- Account management: To create, maintain, and administer your 7u71 account, including processing your registration, authenticating your identity at login, and enabling account self-service features such as password changes and notification preferences.
- Transaction processing: To process deposits and withdrawals via bKash, Nagad, Rocket, Upay, and bank transfer channels; to reconcile your balance; and to issue transaction confirmations to your registered contact details.
- Age and identity verification: To verify that you are at least 18 years of age and that the information provided at registration is accurate, as required by our responsible gaming commitments and anti-money laundering obligations.
- Fraud prevention and security: To detect and investigate suspicious account activity, including multi-accounting, unauthorised login attempts, unusual wagering patterns, and potential money laundering activity.
- Customer support: To respond to your queries, resolve disputes, process complaints, and provide ongoing support through our live chat and email channels.
- Platform improvement: To analyse aggregated, anonymised usage data in order to improve the 7u71 platform's performance, game offering, payment experience, and overall user interface.
- Responsible gaming: To monitor gambling behaviour for signs of problem gambling, to enforce self-imposed limits and exclusions, and to provide targeted responsible gaming guidance where our systems identify risk indicators.
- Marketing communications (with consent only): To send you promotional offers, bonus notifications, and event-based communications relating to 7u71 — but only where you have given explicit consent to receive such communications during registration or subsequently through your account preferences.
- Legal compliance: To comply with applicable legal and regulatory obligations, including responding to lawful requests from competent authorities and maintaining records as required by law.
Data Sharing & Disclosure
7u71 does not sell, rent, or trade your personal data to any third party for commercial purposes. We only share your data with third parties where it is strictly necessary for the provision of our services, required by law, or where you have given explicit consent. The categories of third parties with whom we may share data are set out below.
Payment Processors:
To process deposits and withdrawals, we share the minimum necessary financial data with our certified payment processing partners, including mobile wallet operators (bKash, Nagad, Rocket, Upay) and banking partners (BRAC Bank, City Bank, Dutch-Bangla Bank). These partners process your data only as required to complete the transaction and are bound by their own data protection obligations.
Game Providers:
7u71 integrates casino games and live dealer content from third-party game studios including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi. When you play a game hosted by one of these providers, your account session token and anonymised game activity data may be transmitted to that provider's servers to enable game functionality. Game providers do not receive your full name, NID, or payment details.
Identity Verification Services:
To fulfil our KYC (Know Your Customer) obligations, we may share identity document images and personal data with certified identity verification service providers. These providers process your documents solely for verification purposes and do not retain your data beyond the period required to complete the verification check.
Analytics Providers:
7u71 uses privacy-respecting web analytics tools to understand aggregate platform usage patterns. All data shared with analytics providers is anonymised and aggregated — individual player identity is never included in analytics data sets.
Legal and Regulatory Disclosure:
We may be required to disclose personal data to law enforcement agencies, regulatory bodies, or other competent authorities in response to a lawful order, court directive, or legal obligation. In such cases, we will disclose only the minimum data required by the relevant legal instrument and will, where permitted by law, notify you of the disclosure.
Cookies & Tracking
The 7u71 platform uses cookies and similar technologies to deliver a personalised, secure, and functional experience. A cookie is a small text file placed on your device by a website server. Cookies cannot execute programs or deliver viruses to your device. The cookies used by 7u71 fall into the following categories:
| Cookie Type | Purpose | Duration | Can Be Disabled? |
|---|---|---|---|
| Strictly Necessary | Session authentication, security tokens, load balancing, fraud prevention signals | Session / up to 24 hours | No — required for platform function |
| Functional | Remembers your language preference, game lobby view settings, and last-used payment method label | Up to 90 days | Yes — disabling may reduce convenience |
| Analytics | Aggregated, anonymised data on page visits, session duration, and navigation paths — used to improve platform UX | Up to 13 months | Yes — no impact on platform function |
| Responsible Gaming | Stores your session timer preference and on-screen time reminder settings locally | Up to 30 days | Not recommended — affects your gaming safety tools |
You can manage or delete cookies at any time through your browser settings. Most browsers allow you to refuse new cookies, delete existing cookies, and receive a warning before a cookie is stored. Please be aware that disabling strictly necessary cookies will prevent the 7u71 platform from functioning correctly, including the ability to log in and process transactions.
7u71 does not use third-party advertising cookies, cross-site tracking pixels, or social media tracking scripts. We do not participate in cookie-based retargeting programmes. Our analytics implementation is configured to respect Do Not Track (DNT) browser signals where technically feasible.
Data Security
7u71 implements a layered, defence-in-depth approach to protecting your personal data. Our security framework combines technical controls, organisational procedures, and contractual obligations on third parties to maintain the confidentiality, integrity, and availability of your information.
- Transport Layer Security (TLS): All data transmitted between your device and 7u71's servers uses TLS 1.2 or higher. Our SSL certificate is maintained and renewed continuously.
- Data encryption at rest: Sensitive personal data stored in our databases — including identity documents, payment details, and account credentials — is encrypted at rest using AES-256 encryption.
- Password hashing: Account passwords are never stored in plain text. We apply a strong cryptographic hashing algorithm with per-account salting so that even in the unlikely event of a data breach, raw passwords cannot be recovered.
- Access controls: Access to personal data within 7u71's internal systems is restricted on a need-to-know basis. Staff with access to sensitive player data are subject to background checks, confidentiality agreements, and regular security training.
- Penetration testing: Our platform undergoes regular third-party security assessments, including penetration testing and vulnerability scanning, to identify and remediate potential weaknesses before they can be exploited.
- Incident response: 7u71 maintains a documented data breach response procedure. In the event of a security incident that poses a risk to your personal data, we will notify affected players via their registered email address within a reasonable timeframe and will take immediate remediation steps.
- Two-factor authentication (2FA): Players are strongly encouraged to enable 2FA on their 7u71 account for an additional layer of login security. 2FA can be activated from your account security settings.
While 7u71 takes all reasonable precautions to secure your personal data, no system connected to the internet can be guaranteed to be completely secure at all times. You also play an important role in keeping your account safe — choose a strong, unique password, do not share your login credentials with anyone, and contact 7u71 support immediately if you suspect unauthorised activity on your account.
Data Retention
7u71 retains your personal data for as long as is necessary to fulfil the purposes for which it was collected, unless a longer retention period is required or permitted by applicable law. Our retention periods are set out below by data category:
- Active account data: All personal data associated with an active 7u71 account is retained for the duration of your account's active status and for a period of 5 years following account closure, unless legal obligations require a longer retention period.
- KYC and identity verification documents: Identity verification documents (NID copies, selfies, proof of address) are retained for a minimum of 5 years from the date of the last transaction on your account, in compliance with anti-money laundering record-keeping requirements.
- Financial transaction records: Records of all deposits, withdrawals, and bonus transactions are retained for a minimum of 5 years from the date of the transaction for financial audit and AML compliance purposes.
- Support communications: Records of live chat conversations, email correspondence, and formal complaints are retained for 3 years from the date of the last communication in each thread.
- Marketing consent records: Records of your consent to receive marketing communications — or your withdrawal of that consent — are retained for 3 years from the date of the consent action.
- Self-exclusion records: Records of self-exclusion requests and responsible gaming interventions are retained indefinitely to prevent the re-registration of self-excluded players, even if the player's main account data is otherwise deleted.
- Anonymous analytics data: Anonymised, aggregated platform usage data that cannot be traced back to an individual player is retained indefinitely for product development purposes.
Your Privacy Rights
As a player on the 7u71 platform, you hold a range of rights with respect to the personal data we hold about you. These rights are summarised below. To exercise any of these rights, contact our support team via live chat or email at [email protected] (plain text — not a clickable link). We will respond to all valid requests within 30 calendar days.
- Right of access: You have the right to request a copy of all personal data 7u71 holds about you. We will provide this in a structured, readable format (typically a PDF or CSV export) at no charge, for up to one request per 12-month period per account.
- Right to rectification: If any of the personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct or update it. For name or date-of-birth corrections, we may ask you to submit supporting documentation.
- Right to erasure ("right to be forgotten"): You may request that 7u71 delete your personal data where it is no longer necessary for the purpose it was collected, where you withdraw consent (and no other legal basis applies), or where the data has been processed unlawfully. This right is subject to legal retention obligations as described in Section 6.
- Right to restriction of processing: In certain circumstances — for example, while you are contesting the accuracy of data we hold — you may request that we restrict the processing of your personal data to storage only, without further use.
- Right to data portability: Where processing is based on your consent or on contractual necessity, you have the right to receive your personal data in a machine-readable format and to transfer it to another service provider where technically feasible.
- Right to object: You have the right to object at any time to the processing of your personal data for direct marketing purposes. You also have the right to object to processing based on 7u71's legitimate interests, though in such cases we may be entitled to continue processing if we can demonstrate compelling legitimate grounds.
- Right to withdraw consent: Where processing is based solely on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing that occurred before withdrawal. The most common exercise of this right is unsubscribing from marketing communications.
- Right to human review of automated decisions: Where a significant decision affecting your account has been made solely by automated means, you have the right to request that the decision be reviewed by a human member of 7u71's team.
Policy Updates & Contact
7u71 reserves the right to update or amend this Privacy Policy at any time. When we make material changes — changes that significantly affect how we collect, use, or share your personal data — we will notify you by email to your registered address or via a prominent notice on the platform before the changes take effect. Non-material updates (such as typographical corrections or clarifications that do not change the substance of the policy) may take effect immediately upon publication without prior notice.
The "Last Updated" date at the top of this page will always reflect when the most recent version of this Privacy Policy came into force. We recommend that you review this page periodically to remain aware of how we handle your data. Your continued use of the 7u71 platform after a published update to this Privacy Policy constitutes your acceptance of the revised version.
Previous versions of this Privacy Policy are archived and available upon request. If you wish to review a prior version, contact our support team specifying the date of the version you require, and we will provide a copy within 5 business days.
Contact Information:
For all privacy-related enquiries — including data access requests, deletion requests, consent withdrawal, or complaints — please contact the 7u71 Privacy Team via:
- Live chat: Available 24 hours a day, 7 days a week, from the 7u71 platform.
- Email: [email protected] (plain text — not a clickable link).
We are committed to handling all privacy requests with care, discretion, and within the response timeframes set out in this Policy. Our support team is available every day of the year including Eid, Pohela Boishakh, Victory Day, and other Bangladesh public holidays.
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